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The 151Luwolt team

Anum Bashir


Jan. 2016 - Jun. 2016

A resident of Doha, an incumbent of Qatar Museums for the Fire Station Artist in Residence, a style influencer and lauded Guest Buyer, a "Desert Mannequin" as represented by her well-appointed blog, an editorial contributor to Arabia, a street style and front row favourite, and now the newly appointed Guest Fashion Director of 151Luwolt.

Anum graduated with an MA in Information and Communication Design from the esteemed Carnegie Mellon, planted thereafter in New York for a couple of years before returning to Doha in 2011 with a mission to usher the taste of cosmopolitan fashion metropolis to the Gulf.

In her mentorship and promotion of a sleigh of emerging designers, concurrently collaborating with global fashion houses and prestigious retailers, Anum's ability to spot, edit, style and curate fashion led to her recent position as Guest Buyer and Fashion Director for luxury boutique Per Lei Couture over the course of two seasons, introducing a new brand mix to the market and region. In this pioneering shift, Anum holds credit for the placement of Johanna Ortiz, Rosetta Getty, Isa Arfen, Ellery, Natasha Zinko and Monica Sordo - to list a few.

Cleo Davis-Urman


Jul. 2015 - Dec. 2015

Cleo Davis-Urman began her career in 2009 styling celebrity clients for major magazine shoots, publicity tours, and red-carpet appearances, working with Rachel Zoe, Brad Goreski, among many others. In 2012, she joined Moda Operandi as Fashion Associate and Editor of their ongoing "Spotlight" feature, which enabled customers to shop celebrity looks directly from the runway and red carpet, overseeing all designers, from the scouting of emerging talent to the development of Moda Operandi’s brand collaborations. In 2013, she co-founded Tinker Tailor, serving equally as Director of Creative Relations managing marketing and publicity strategies with a clear sensitivity to the market. Davis-Urman is a graduate of Barnard College, Columbia University and resides in Manhattan.

Mary Alice Malone


Mary Alice Malone was born and raised in the heart of the Pennsylvania countryside. A talented horse rider, she was selected for the Junior Olympic Equestrian Team at an early age. Soon, however, her desire to create grew too loud to ignore and she enrolled in art school in Colorado.

Engaging in the various processes of furniture design, from welding to carpentry and upholstery, Mary Alice found her skill in her hands – and eye – settling into her vocation as a ‘maker’.

This talent and craftsmanship came to rest in the design of shoes, and Mary Alice’s own interest in this oft-fetishised and revered icon of the woman’s wardrobe. She honed her craft at Cordwainers at the London College of Fashion and continued to develop her skills at a number of renowned ateliers, before launching her own label.


Roy Luwolt


As a child of American diplomats, Roy spent his childhood in over forty-five countries, giving him a unique perspective on both business and world affairs, particularly with regards to the nuances and dynamics of consumer behaviour.

On graduating from the revered Eli Broad College of Business in Michigan State, Roy began his career as a luxury brand strategist, working with leading global corporations in both Fashion and Finance to bring thought-leadership and accountability to their products, brands, and campaigns.

As Managing Director, Roy brings his panoply of international experience – garnered at organisations including ABC Television, Young & Rubicam and WPP – and a keen understanding of luxury to the launch and expansion of Malone Souliers™.






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